Krispy Kreme is set to open its first Northern Ireland store with a new ‘Belfast hub’ as the brand continues its expansion throughout Ireland.
There was good news recently for those with a sweet tooth. Northern Ireland looks to be the next location for a new store by the famous American doughnut company Krispy Kreme.
While not yet officially confirmed, it’s widely believed that Krispy Kreme will set up a hub in Belfast to enter the Northern Irish market officially.
Krispy Kreme – famous for their iconic glazed doughnuts
Krispy Kreme is an American multinational doughnut company and coffeehouse chain founded by Vernon Rudolph (1915-1973) in 1937.
Today, people consider the company one of the world’s most popular doughnut suppliers in the world.
Krispy Kreme is famous mainly for its delicious doughnuts, soft drinks, hot drinks, sandwiches, sundaes and frozen and iced beverages. Lucky for those in Northern Ireland, it’s looking like the region is set to get its own branch.
Krispy Kreme to enter the Northern Irish market – good news for those with a sweet tooth
The news that Krispy Kreme will enter the Northern Irish market is good news for those with a sweet tooth.
While a date is yet to be confirmed for when exactly Krispy Kreme will enter the Northern Irish market, a spokesperson for the company revealed that they would keep their customers up to date with any news regarding the expansion.
In a statement to the Sunday Independent, a Krispy Kreme spokesperson said, “We can’t wait to bring the joy of Krispy Kreme to Northern Ireland and will update our fans when we can share more news.
“We are also bringing joy to more of Ireland over the coming months; watch out for more details coming soon. Our next Krispy Kreme shop opening will be at Carrickmines on January 31”.
Krispy Kreme’s ongoing Irish expansion – increasing the number of Irish branches
It was also recently announced that Krispy Kreme plans to expand into the West of Ireland. There are also plans to increase its total number of branches in Dublin, Louth and Kildare.
As part of this expansion by Krispy Kreme, there has been an announcement of new partnerships. This includes partnerships with The Plaza Group and Applegreen. This deal will see Krispy Kreme products sold in four Plaza garages and nine Applegreen locations.
Furthermore, Krispy Kreme’s Chief Growth Officer, Matthew Spanjers, when recently speaking to business analysts about the company’s Irish expansion plan, said, “Ireland itself is a huge growth opportunity.
“We have just opened a new doughnut factory in Ireland, which allows us to take advantage of the DFD (delivered fresh daily) opportunity. And next year, we will open a new hub in Belfast for entry into Northern Ireland.
“The UK and Ireland are among our most developed markets, right? There is a very successful, well-established hub and spoke network, but there is still plenty of room for growth. Even in a market like the UK, we see opportunities for an additional 2,000 access points over the next few years”.
